The client gets helped with the set-up of Google Adverts for third party companies. This feature helps the website owner to generate passive income. It enables the conversion of the website traffic into revenues in a form of impressions and pay per click.
As the website generates more traffic, we can place third party advertisements managed by Google for our client to earn passive income. This income is earned from the number of people visiting the website i.e. impressions and also by pay per click of the third party adverts.